The Merchants Of Cool

The Merchants Of Cool

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            One of the class sessions was on a video about teenagers and the things that are cool. It also talks about what the marketers want to know about us so that they can make money.

            They say that we spend over fifteen billion a year and our parents even more on just us. They believe that our parents give us extra money out of guilt. This guilt coming from the idea that they are not able to be with their children as much as they want to be or should be because they are constantly working.                      

            In this video they talk about cool kids. Cool kids are those who are trendsetters and those who think outside of the box. The company “LOOK LOOK” goes scouting for these “cool kids” in hopes of finding out what the new tread is and how to market to these trendsetters to make money in the future. They then take this idea and sell them to big corporations for a total of twenty thousand dollars each a year in a subscription.

            Once markets find these tread and market them the trend stop being cool. And by enforcing cool it makes it uncool. By enforcing these thought it begins to be a problem for the marketers but now there starting to become seen as the enemy. To get around this problem the marketers make them self appear to be cool their selves for example Sprite. They point fun at the idea of corporation with Grant Hill telling them not to drink Sprite as he was doing himself. When this tactic didn’t work any more Sprite then went into the heart of youth, Hip Hop. With the help of the marketing firm Corner Stone, Sprite is now the fastest sell soft drink. Sprite is now an icon of hip-hop culture.

            There many different corporations like Viacom, which market and are right in the running with Sprite. Viacom prized jewel is MTV. MTV lunched over twenty years ago. This channel is nothing but advertisements.

            The video talks a lot about how these big corporations take what they learn about youth today to keep them coming back for more. All in all it a big on going circle in which the youth constantly sells itself it itself.

http://www.marketingshift.com/resources/viacom-logo-cloud-lg.jpg

                        

http://www.hypebot.com/.a/6a00d83451b36c69e2011168cfb30d970c-pi

Bauhaus

 

Bauhaus

Bauhaus Logo

http://aworldinside.com/imd110/assignments/assignment2/images/bauhausface.gif

           How would you like to attend a school in which books are not your main focus? A place where your hands and your inner artist is able to come together in your studies. A place where your craft of design and architecture is the main focus. If this is the school for you check out one school that may have been the inspiration for this whole train of thought.

            “Bauhaus is the common term for the Staaatliches Bauhaus, an art and architecture school in Germany that operated from 1919 to 1933, and is known for its approach to design that is publicized and taught.”(Bauhaus)  The school was “associated with a trend toward less ornate art and architecture and greater utility.”(Bauhaus) “The inspiration for this concern was the rise of the working class and the desire to meet the needs of masses rather than small number of wealthy patrons.”(Bauhaus) It still was one of the most influential waves in Modernist architecture, and also “one of the most important currents of the New Objectivity.

            Bauhaus was a great influence in the development in architecture and interior design.  Bauhaus was located in three different German cities: Weimar from 1919 to 1925, Dessua from 1925 to 1932 and Berlin from 1932 to 1933. Each time having different architect – directors that in some one in which some way shift the schools focus, technique, instructors and politics.

            This school has a lot of history. The process it went through and the people that help shape it have also shape the thought processes in other place then just Germany for example here in the United States and other places like “Canada and Israel (particularly in the White City, Tel Aviv.)”(Wikipedia)

            I’d love to go to a school in which I know helped shape some of the building and tables are chairs we sit on. It’ s a great concept also some institution can help shape the other countries and not only theirs.

                                                            Bauhaus School

                                        http://www.natureparktravel.com/dessau/bauhaus1.jpg 

                                                 Chair Designs

                 http://hanser.ceat.okstate.edu/2003/new%20pages%2001/mtg26/bauhaus/Bauhaus%20chair%20designs%20.jpg

“Bauhaus- New World Encyclopedia.”  New World Encyclopedia Site. 20 October 2010. <http://newworldencyclopedia.org/entry/Bauhaus

“Bauhaus- Wikipedia-, the free encyclopedia.” Wikipedia site. 20 October 2010. <http://en.wikipedia.org/wiki/Bauhaus

Gutenberg and The Press

Gutenberg and The Press

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           “Johannes Gensfleisch zur Landen zum Gutenberg was a German goldsmith and printer who introduced modern book printing.” (Wikipedia) His invention of a mechanical movable type printing started the Printing Revolution and was regarded as the most important event of the modern period. (Wikipedia)

            So how did Mr. Gutenberg come to great invention? It is said “around 1439, Gutenberg was involved in a financial misadventure making polished metal mirrors for sale to pilgrims from Aachen: in 1439 the city was planning to exhibit it collection of relics for Emperor Charlemagne but the event was delayed by one year.” (Wikipedia) “It is said the capital that was spent could not be repaid, so when the question of how to satisfy the investors came up, Gutenberg is said to have promised to share a secret.” (Wikipedia)

            In 1440 it is said that Gutenberg revealed “ the secret of printing based on his research, mysteriously entitled Kunst un Aventur (art and enterprise). (Wikipedia) It is not clear though if this was the early trail of his invention of the movable type because of the four year gap in record, but it may have be the beginning.

            By 1450, Gutenberg’s press was operational and a German poem had been printed. It is not for certain but it may have well been the very first item printed on the press. It is said that several prints where done between 1450 and 1455. Many items printed at this time are uncertain but it is said, “By 1452, with the aid of borrowed money, Gutenberg began his famous Bible Project. Two Hundred copies of the two-volume Gutenberg Bible were printed. (The Printing Press)

            That just a little back ground on Gutenberg and his Press. Where would we be with out inventions like this one?

Gutenberg Press Clip Art

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Gutenberg Museum Fribourg - Letter Case

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                                                 Gutenberg Bible

http://www.theworldsgreatbooks.com/images/Misc/Gutenberg%20Leaf1.jpg

“Johannes Gutenbreg-Wikipedia, the free encyclopedia.” Wikipedia site .20 October 2010.  <http://en.wikipedia.org/wiki/Johannes_Gutenberg>

"The Printing Press." The History Guide site. 20 October 2010. <http://www.historyguide.org/intellect/press.html

Type Face

Type Face

            What does a type face say to you? Looking at the photos below what is your first impression that you get from them?

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               http://designinformer.com/wp-content/uploads/comic-sans/10-comic-sans.jpg 

            In the documentary “ Helvectia” Neville Roger, a graphic designer makes the statement that type face is a type of weapon. Then he also explains how different type faces are used as marketing stratigies to sell items. For example, using font that has a torn look would be an ideal way to sign a pair of jeans that have a torn or worn impression.

            There are many types of type faces: CALIBRI, ARIAL BLACK, ALGERIAN, CENTURY GOTHIC, BAUHAUS 93, OLD ENGLISH TEXT MT, TIMES NEW ROMAN, one that is well used in the graphic world HELVETICA. Helvetica  is a “ san-serif type face developed in 1957 by swiss typeface designer Max Miedinger. This type face to me is boring but yet direct. It is one I can see being used to convey many messages. Wether if the message be direct on indirect helvectia to me has a authoritic motion to it. It effect is business orginated to me unlike Comic Sans Ms is more of an up beat face.

         Comic Sans Ms  was “realeased in 1994  the Microsoft Corporation and was designed by Vincent Connare.” Comic Sans Ms is a causual script the is modeled from fonts used in the American Comic for over several decades. This facetype  to me is more of a laid back face. One that I would see at the beginning of a cartoon movie or some sort of childs show.

            The thing is there are many different type faces each with their own story and own their personality.  What do they say to you????

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