Type Face
What does a type face say to you? Looking at the photos below what is your first impression that you get from them?
http://designinformer.com/wp-content/uploads/comic-sans/10-comic-sans.jpg
In the documentary “ Helvectia” Neville Roger, a graphic designer makes the statement that type face is a type of weapon. Then he also explains how different type faces are used as marketing stratigies to sell items. For example, using font that has a torn look would be an ideal way to sign a pair of jeans that have a torn or worn impression.
There are many types of type faces: CALIBRI, ARIAL BLACK, ALGERIAN, CENTURY GOTHIC, BAUHAUS 93, OLD ENGLISH TEXT MT, TIMES NEW ROMAN, one that is well used in the graphic world HELVETICA. Helvetica is a “ san-serif type face developed in 1957 by swiss typeface designer Max Miedinger. This type face to me is boring but yet direct. It is one I can see being used to convey many messages. Wether if the message be direct on indirect helvectia to me has a authoritic motion to it. It effect is business orginated to me unlike Comic Sans Ms is more of an up beat face.
Comic Sans Ms was “realeased in 1994 the Microsoft Corporation and was designed by Vincent Connare.” Comic Sans Ms is a causual script the is modeled from fonts used in the American Comic for over several decades. This facetype to me is more of a laid back face. One that I would see at the beginning of a cartoon movie or some sort of childs show.
The thing is there are many different type faces each with their own story and own their personality. What do they say to you????
http://www.diywebsitegraphics.com/images/killertextv1/fontswithstyles.jpg
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